The “Watches and Wonders” Haute Horlogerie Fair can be said to be the most watched event in the watch industry in the world. After the limited resumption of the physical exhibition mode last year, it will return to Geneva this year to present top-level watches with a new look. The delicacy and romance of craftsmanship attracted 43,000 industry professionals and visitors from all directions. The editorial team of “Supreme” visited the large and simple venues, presenting pavilions with champagne gold as the main color. Rolex (Rolex) ), Cartier (Cartier), Patek Philippe (Patek Philippe) and other classic brands are of course the guests, and there are also new brands such as the Canadian watch brand Beauregard. The warm-colored space makes people slow down and read carefully. Brands come out in full force The latest masterpiece, feel the craftsmanship and design ingenuity of the craftsman.
To count the unforgettable moments of the watch exhibition, there is nothing more than Chopard (Chopard) brand ambassador, Hollywood actor Julia Roberts (Julia Roberts) made a surprise appearance on the first day and made a guest appearance for the opening ceremony of the brand. She was wearing a simple and neat white suit, embellished with Chopard high-end jewelry and watches, exuding a noble temperament all over her body. She then participated in a panel discussion in the lecture hall to discuss the brand’s concern and practice in sustainable development. Chopard plays the role of a pioneer in the field of sustainable luxury, and this year it will promote recycled steel to all its stainless steel watches. Rolex and Tudor brand ambassadors – Swiss tennis star Roger Federer (Roger Federer) and British football star David Beckham also appeared at the venue.
Roberts and Chopard co-president Karl-Friedrich Scheufele, co-president and creative director Caroline Scheufele at the exhibition site
Walking through the various exhibition halls, the glass display cabinets are filled with the brainchild of the brand, reflecting the attractive golden light, showing a luxurious style, and attracting many people to stop and watch. Among them, the Hermès Pavilion invited the artist Clément Vieille to collaborate and create a series of suspended wave installations themed “The Art of Time”, printed with different geometric textures, and colorful spotlights to add color to the installation, so that People seem to be in a dream scene. Vieille utilizes the bending resistance of carbon and the translucence and flexibility of glass fiber paper to create abstract shapes such as deformation and distortion through compressed composite materials. The installation is like many light feathers, which are intertwined again after being missed; it is also like two opposing blooming flowers, which is a metaphor for the possibility of parallel time and space. This art installation is born of time, and at the same time gives time a new definition. It explores the synchronicity of time and space in form and shape, and expresses the tension of the continuous flow of time through mechanical moving devices.
The venue was bustling with people, and everyone enjoyed the feast for the eyes and lingered. There are many comfortable rest areas in the venue, with brown leather sofas decorated with plants. Even if everyone has a full schedule, they can always enjoy a moment of sitting down with people in the watch industry for in-depth exchanges. Saying goodbye to various restrictions during the epidemic, the heavy return of “Watches and Miracles” is especially precious. We will also look forward to the next bigger “Watches and Miracles” with eager anticipation!
