The Arc de Triomphe, Champs-Elysées, Avenue Montaigne…The delicate black and white lines outline the romantic streetscape of Paris and the dotted Haussman-style buildings, making people intoxicated by this French charm at a glance, and a scene is stirred in their minds Roaming in poetic reverie. Looking through the historical archives of Dior, Maria Grazia Chiuri, the brand’s artistic director of women’s clothing, caught a glimpse of this silk scarf printed with the appearance of the city of Paris. Preserved for more than half a century, as a precious collection of the brand, this silk scarf depicts the splendid architecture that the founder Christian Dior admired, and also symbolizes his life trajectory. The indissoluble relationship between Mr. Dior and the “City of Light” has become the source of inspiration for the brand’s Plan De Paris Book Tote handbag this season.
“I was overjoyed to be able to sell the only painting I had left of Dufy, Le plan de Paris (the map of Paris). This unexpected surprise not only relieved me, but also helped my family.” In his autobiography, he mentioned the special significance of “Le plan de Paris” to him. Although born in Normandy, Mr. Dior seems to be more inclined to regard Paris as his own. He lived in several Paris neighborhoods during his life, and Le plan de Paris seemed like a timely gift from the heavens, allowing him to survive the collapse caused by the economic crisis in 1929. If it weren’t for this oil painting depicting the street scene in Paris, perhaps Mr. Dior would not be able to successfully establish Dior, a brand that plays an important role in the fashion industry, a few years later.
Paris has always been synonymous with Dior. Mr. Dior, who believes in destiny, met the “lucky star” who brought him inspiration in the streets of San Aureno, leading him to make a life-shaking decision-opening his own advanced custom workshop. Walking slowly to No. 30 Avenue Montaigne, when Mr. Dior stopped in front of the small mansion, he was attracted by the low-key and subtle elegance, so he insisted on this less conspicuous street corner, making it the irreplaceable and powerful heart of Dior.
Not forgetting the original intention, Fang De has always been, and the love for Paris has been flowing in every season of Dior’s new product release. In order to pay tribute to this romantic city that gave birth to Dior, Maria Grazia Chiuri integrated the Paris map printing into her 2023 spring and summer women’s clothing series, perfectly presenting the three-dimensional streets on clothing and accessories, showing the brand’s origin in The background of Paris. Since its debut in 2018, the Book Tote bag has become a new symbol of Dior women’s wardrobe. The latest design of the Plan De Paris Book Tote handbag adopts the brand’s unique 3D three-dimensional embroidery technology. Under the layering of black and white lines, the street and iconic The monument sways in the light and shadow, showing a three-dimensional visual effect, and the delicate printing and embroidery show the exquisite craftsmanship. The Dior workshop first transferred the silk scarf design in the 1950s with high-tech technology, and then the top craftsmen determined the stitches one by one, and then sewed it into a three-dimensional print by hand.
“Christian Dior Paris, made in Italy” – the classic words are hidden on the inside of the leather, embossed on the leather with a golden ribbon, like a delicate seal. This popular tote bag is also mixed with “Cordonetto” traditional Italian craftsmanship, so that the fabrics are seamlessly joined. There are large, medium and small sizes, black and white to choose from. With the urban landscape as the background, the bag does not forget to match the practicability of women’s daily life, celebrates the vitality of women traveling between cities, and injects style and perseverance into the feminine Dior genes.
Paris not only witnesses Dior’s past, but also continues to participate in the brand’s present and future. This spring, the brand will also celebrate the anniversary of the re-opening of 30 Avenue Montaigne. After two years of renovation, different corners of the main store echo the classic elements. Dior is good at elegantly presenting historical elements in a contemporary way, giving the brand a brand-new French look under the interweaving of retro and modern aesthetics.
