In 1886, the co-founder of Mercedes-Benz, Karl Benz, invented the world's first three-wheeled vehicle and obtained a patent. Proudly proving for the first time that its products are unmatched in its class of luxury. This is not only the credit of the designer, but also the result of a corporate culture and brand heritage. This time, Mercedes-Benz created a visual and experiential feast of luxury in an 8,000-square-foot venue in Yorkville, a fashionable and famous fashion district in the center of Toronto. Mercedes , aims to present Mercedes-Benz's support for fashion and definition of luxury to the public through a series of interactive exhibitions.
“Luxury has always been at the heart of Mercedes-Benz. With Maison Mercedes, we invite shoppers in Yorkville to experience an exhibition of luxury for the senses while interacting with the world’s most desirable cars. Just like any heritage-rich fashion house’s Like its runway displays, Maison Mercedes aims to transport guests to another world; in our case, one that is unquestionably the world of Mercedes-Benz.” said President and CEO of Mercedes-Benz Canada Official Andreas Tetzloff explained the original intention of the Mercedes House pop-up store.
Haute Universe
Haute Universe
Maison Mercedes is divided into two areas. The first area is Haute Universe, a dreamy and extremely luxurious area. It is difficult to describe it in specific words. It is like a beautiful dream appearing in front of your eyes. The space decorated with various colors, materials and shapes shows the minimalist art of Mercedes-Benz through the extremely complex style. The space is inspired by the new Maybach Haute Voiture, an irresistible concept car that made its Canadian debut at Maison Mercedes. Haiyue blue and rose gold limited edition Maybach concept car, the interior decoration is extremely luxurious from color tones to materials and functions. The Haute Voiture concept car incorporates haute couture elements. It combines the brand's typical aesthetic and craftsmanship with unusual and stylish color and material combinations, such as bold nautical blue contrasted with pale, shimmering rose and elegant crystal white. Combining exceptional automotive performance with haute couture, this otherworldly vehicle heralds a new pinnacle of refined luxury.
The MANUFAKTUR Marketplace
The MANUFAKTUR Marketplace
Another area is called The MANUFAKTUR Marketplace, which is decorated with LED lights and connected with Haute Universe by a modern corridor. When we stepped into this showroom with a completely different color tone than before, with a sense of mystery and a touch of cyberpunk, we saw Mercedes-AMG G 63 and Mercedes-AMG GT 53. Obviously, different from the luxury with luxurious temperament that Mercedes-Benz wants to emphasize in the Haute Universe concept car pavilion, Mercedes-Benz intends to show people how a brand without dead ends can do off-road and high-performance through these two products. To the extreme to satisfy people's personality release.
The showroom is named after Mercedes-Benz's MANUFAKTUR program for car owners to express their individuality. Through this program, customers can use their own personalized elements to express their personal style when customizing their vehicles. They will be able to combine more than one million changes in a series of high-end interior and exterior to make their cars unique. Customization, personalization and self-expression are also the core values of the MANUFAKTUR program, which brings new infinite possibilities to Mercedes-Benz, the most widely spread brand in the world.
The highly interactive second part of the journey in Maison Mercedes – MANUFAKTUR Marketplace – illustrates that fashion is not only about design, but also about choices. Customization, personalization and self-expression are the core values of MANUFAKTUR Marketplace, encouraging everyone to express their personal style through the interactive G-Class installation. Using projection mapping technology, guests can customize the G-Class display vehicles and backdrops to create a scene that reflects their unique vision, lifestyle and aesthetic.
Haute Universe
Of course, no matter whether you have plans to buy a new car or not, the trip to the home of Mercedes will not let you leave empty-handed. The two parts of Maison Mercedes, Haute Universe and MANUFAKTUR Marketplace, have boutiques, providing A series of high-end works from Canadian and global designers, including Bang & Olufsen, Jeffrey Levinson, Sarah Abaza, Sully & Son Co., Luxton and Toronto's niche high-end chocolate Mellis. Among them, Sully & Son Co. designer George Sully (George Sully) won the Canadian Arts and Fashion Awards (CAFA) 2022 Change Maker award, and Luxton was nominated for the 2021 CAFA. Both the automotive industry and the fashion industry require the combination of highly skilled artisans and visionary designers to create unique, beautiful, otherworldly pieces. The cooperation between Mercedes-Benz and Canadian CAFA this time is a matter of course and expected.
From left to right, Billy Rodrigues, Vice President of Customer Service of Mercedes-Benz Canada, Christopher Sealy, Michelin Award-winning sommelier, and Corban Hu, publisher of "Supreme", at the Mercedes-Benz × Supreme Holiday Party
Mercedes-Benz × Supreme Holiday Party Guests Enjoy Wine Tasting
Mercedes-Benz × Supreme Holiday Party Guests
Maison Mercedes is open until December 24, 2022
Address: 100 Bloor St W Toronto, ON M5S 3L7
