Keep walking, keep moving forward. With a history of more than 200 years, Johnnie Walker has continued this world-famous brand slogan. It is known as one of the top ten famous wine brands in the world and is also the largest producer of Scotch whiskey in the world.
This year's Christmas season, Johnnie Walker and LCBO set up a luxury pop-up store experience of Johnnie Walker Blue Room in Yorkdale, Toronto, which will be open from December 1st to 26th. Shoppers will have the opportunity to immerse themselves in the world of Johnnie Walker's finest whiskeys, while escaping the hustle and bustle of Yorkdale's holiday shopping for a while. Here, people will have the opportunity to interact with professional whiskey connoisseurs, experience whiskey tasting sessions to learn more about the flavors and production methods of various Johnnie Walker series. One of the definitions of luxury is personalization. Every bottle of whiskey that people buy in Johnnie Walker Blue Room can be engraved on the bottle to add a unique personal imprint. We believe that would be the perfect gift for whiskey lovers!
In 1820, John Walker, the founder of Johnnie Walker, transferred the family farm after his father passed away, and used the funds to open a grocery store in Kilmarnock, a small Scottish town. John he is very talented when it comes to whiskey. Most grocers at the time stocked a single malt, but the flavors were inconsistent. John wanted to break through the status quo, so he began to try to reconcile. After repeated testing, his whiskey was finally able to maintain the perfect flavor and quality at any time, and became a hot bestseller at that time. John died in 1857 and his son Alexander took over the whiskey business. In 1867, Alexander first launched Johnnie Walker's first commercial bottle of wine, "Old Highland Whiskey", and decided to invite the captain of the cargo ship to act as his agent to transport the whiskey to the area where the cargo ship could reach. Before long, Johnnie Walker's unique whiskey was available almost everywhere in the world. Later, Johnnie Walker began to use the unique square bottle body to reduce possible damage during the voyage and ensure that the whiskey arrived safely at the destination. At the same time, he added a unique logo-accurate 24-degree slant, making his logo conform to other brands stand out.
At the end of the 20th century, Johnnie Walker owned the coquettish Johnnie Walker Red Label, the classic Johnnie Walker Black Label and the Johnnie Walker Blue Label, the pinnacle of Scotch whiskey blending technology. Blue Label is regarded as the top rare whiskey in whiskey, which is selected from a small number of Scotland's most outstanding and rare whiskeys. Only one barrel out of 10,000 barrels is able to express the extraordinary flavor of Johnnie Walker Blue Label. It has unrivaled richness, and everyone will experience it differently – such as honey, nuts, smoky flavors. Its silky smooth palate is like waves, bringing a variety of intense taste feasts. In the Johnnie Walker Blue Room pop-up store, people will be able to deeply experience the charm of Scotch whiskey under the leadership of professional sommeliers.
Johnnie Walker Blue Room:
- Date: December 1st to December 26, 2022
- Opening hours: Yorkdale Mall Hours
- Address: Near Yorkdale Shopping Center, Restoration Hardware
Johnnie Walker Blue Room Whiskey Tasting Experience Hours:
- Monday to Thursday: Closed
- Friday: 5-9pm
- Saturday and Sunday: 1-5pm
