"I began to wonder, was Gabrielle Chanel's life also a fairy tale?" This was a question that repeatedly surfaced in Matthieu Blazy's mind as he conceived this season's collection. The clue to the answer lay in an old book in Gabrielle Chanel's private study, * Les Fées, Contes des Contes * (Fairies, Fairies within Fairies ). This book became the most important starting point of inspiration for his second Chanel haute couture collection.
From Jack and the Beanstalk to Goldilocks and the Three Bears , Matthieu Blazy brings characters, plants, and objects from classic fairy tales into haute couture, allowing women who wear Chanel to seemingly transform into the protagonists of these stories, embarking on their own fantastical journey. Fairy tales are no longer just illusions, but have quietly stepped from yellowed pages into reality.
Hide the story inside the clothes
The first look in the collection, featuring a model holding Les Fées, Contes des Contes , foreshadows the story behind the entire collection. Guipure's water-soluble lace reinterprets classic Chanel lace suits, with vine-like patterns extending outwards and paired with lightweight silk organza to create a delicate and dreamy feel. Fairytale elements aren't explicitly stated, but rather hidden in the details: vines climb the heels; evening bags transform into sleeping bears; buttons evolve from ugly ducklings into elegant swans. Each garment is like a storybook waiting to be read.
Another kind of magic in haute couture
Beyond fairy tales, Matthieu Blazy brings Chanel's core craftsmanship back to center stage. Tailleur tailoring, Flou draping, weaving, pleating, embroidery, hat making, and metalwork are reassembled by the hands of different master craftsmen at the le19M atelier, creating an imaginative fashion world. He doesn't strive for perfection; instead, he deliberately retains raw edges, deconstructed cuts, and irregular silhouettes. Even the linings of the garments hold secrets unique to the wearer: hand-painted silk linings, hidden pockets, weighted chains, amulets, and subtle embellishments. True Haute Couture not only allows what is seen, but also gives the wearer a story that is uniquely their own.
When fairy tales return to reality
In the Chanel salon, a plant installation resembling poison ivy intertwined with a rich historical atmosphere, quietly highlighting the exquisitely tailored women on the runway. The interplay between reality and illusion created a modern allegory. The deliberately left raw edges, the deconstructed silhouettes, and the seemingly "imperfect" details, ironically, allowed haute couture to undergo a crucial transformation. From a "perfect display piece" unattainable from afar, it evolved into intimate garments that could truly accompany women through their daily lives. 
Thus, fairy tales are no longer just daydreams of escaping reality; they can be a garment, a personal talisman, a privately treasured memory, or even an ongoing adventure between a woman and her life. As Matthieu Blazy said, "Chanel's haute couture has never been just a fairy tale; its essence exists for women, for their realities and adventures in daily life." When fairy tales enter Chanel fashion, fantasy takes concrete form, and reality begins to possess its own magic. 
The post "A Fashion Fairy Tale" first appeared on Pure Luxury Magazine .
"I began to wonder, was Gabrielle Chanel's life also a fairy tale?" This was a question that repeatedly surfaced in Matthieu Blazy's mind as he conceived this season's collection. The clue to the answer lay in an old book in Gabrielle Chanel's private study, *Les Fées, Contes des Contes* (The Fairies, Fairies Within Fairies). This book became the most important starting point of inspiration for his second Chanel haute couture collection. …
The post "A Fashion Fairy Tale" first appeared on Pure Luxury Magazine .
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