Carefree Optimist

by Pure Luxury

Childhood, even if the self-will has not been fully formed, is the most carefree period of a person's life. When I think about it when I grow up, even if the memory is blurred, I still feel that it was a fairy-tale day full of color and light.

PhotographyPhilippe Lacombe

Louis Vuitton will launch a children's wear series in the spring of 2023, including ready-to-wear, accessories, toys, children's products and other products that combine Louis Vuitton's craftsmanship and contemporary aesthetics. The collection features Meli-Melo mix-and-match prints, the brand's signature French luxury style fused with innocent whimsy, reinterpreted in children's clothing in high-quality materials such as cashmere and genuine leather. In the 1930s, Gaston Louis Vuitton opened the Salon de Jouets in its store on the Champs-Elysées, bringing toys into the Louis Vuitton world. The children's series launched this year has increased the emotional bond of the brand, making childhood moments more precious memories.


Fendi 's brand genes continue in the 2023 spring and summer series of children's clothing – play and mix and match different materials, color matching without boundaries… Inspired by the futuristic metaverse and the world of video games, the colors of this spring and summer series The unique use and pattern design bring people a clear feeling, especially the gradient visual effect presented. The iconic FF print is not only a common design element in Fendi's men's and women's clothing, but also used in the 2023 spring and summer children's clothing series. They are either clearly popping up on knitted pullovers, or in a low-key, almost translucent state Floating in skirts.

Photography by CLARK FRANKLYN

Dior's 2023 summer children's wear Villa Rhumbs collection pays tribute to founder Christian Dior's residence in Granville and its iconic garden through a series of sunny and positive works. It is here that Mr. Dior cultivated his passion for gardening, and elements of nature have emerged in his past women's clothing designs in an endless stream. Villa Rhumbs children's wear series mostly use low-saturated colors, such as bright yellow, coral pink, light green, and at the same time incorporate fresh design elements in the details-charming flowers, birds, vegetation prints and embroidery. The series celebrates the magnificence of nature and echoes the infinite fun of childhood.

The Burberry children's clothing series uses many classic logos of the brand, including the Equestrian Knight Device (EKD) pattern full of British temperament, the oak leaf badge, and Burberry plaid. The hooded vest combines waistband and reversible design, which is practical, warm and fashionable. Thomas teddy bear pattern baby jumpsuits, cardigans, and overalls suits are made of cotton, wool and other skin-friendly materials. The colors are fresh and lovely, which is very suitable for the temperature and bright atmosphere of spring and summer.

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