BMW iX – An audacious experiment BMW's benchmark in the industry

by Pure Luxury

BMW vowed that the iX model will become a new industry benchmark, why? Please wait for me to come one by one.

Whenever a carmaker introduces a product with a controversial design, the reaction is bound to be polarized — love and disdain — but at least they've succeeded in terms of panache and differentiation. Once the strategy works and the design is accepted, it often shows up in the next generation of products, and if not, we may never see the design again. The BMW iX seems to be taking such a desperate path.

In terms of appearance, you will find the i3 at a certain angle, but there are only similarities. Its appearance is indeed a very controversial part, which makes people either fall in love at first sight or not look directly at it, but all in all, the styling of this electric SUV can indeed be regarded as an expression of bold attitude. The interior is another matter, starting from the super-large screen to the unconventional shape of the steering wheel, the entire cabin is full of futuristic sense. When you start to look at it and taste it carefully, and start spending time with it on the road, you will accept that this sense of technology is the new standard. What is impressive is that its seat controls, volume and knobs are all made of crystal, and the solid wood panel integrated with the control buttons is also refreshing. BMW's investment in this car can definitely be called intentional. In addition, there is an audio system, a transparent sunroof that can be converted into frosted glass with one button, a front grille that can repair itself to resist flying stones… There are too many topics to talk about, and I suddenly feel that I need to relearn car knowledge. It must be an exciting model for consumers, who suddenly have so many new things to explore.

Let's see how it handles. It's definitely a heavy car, but for an electric SUV, it's not slow to accelerate, in fact it has plenty of power to pass anyone on even a windy country road, which I've never had At any moment, I feel that its motivation is insufficient. The suspension is also well-tuned, providing perfect cornering ability in any road conditions, giving you a full sense of control at all times. It has a power of 516 horsepower and a cruising range of more than 480 kilometers, which is more than enough for daily urban driving.

Overall, we are very impressed with the future direction of this SUV, and we also believe that the creative team from Germany will introduce more exciting electric vehicles. Even though we need to learn many new features and get used to driving this brand new car from scratch, I believe it will be exciting and fun to explore.

Chinese Source Link

You may also like

Leave a Comment