From picking Ugni Blanc grapes, double distillation, to the selection of “Eaux-de-vie”, let it experience a long aging with oak barrels, so that it becomes more mellow and delicate day by day, and then carefully blended – dry The birth of Yap may take decades. Cognac, which needs time to temper, is a symbol of Hennessy’s long history. From 1765 to the present, Hennessy has retained the tradition of supporting artists, and has joined hands with artists to release a series of joint names. Cognac is not only a fine wine, but also a collectible work of art. Not long ago, Hennessy cooperated with Kim Jones, the designer who is also the artistic director of Dior (Dior) men’s wear and Fendi (Fendi) women’s wear art director, to launch the Hennessy XO x Kim Jones joint cooperation series.
As a fashion genius, Jones used creativity to harmoniously integrate fashion design elements into Hennessy, interpreting Hennessy’s long history and pursuit of precision and excellence from a new fashion perspective, and opened a new journey of blending cognac brewing and high fashion elements.
The collision of cognac and fashion, the combination of tradition and technology, Hennessy XO has a long history of 150 years and Jones’ creativity intertwined with each other, presenting Hennessy XO masterpiece bottle, Hennessy XO limited edition, and limited sports shoes “HNY LOW BY KIM JONES”. The Hennessy XO master masterpiece wine bottle is limited to 200 pieces worldwide. The whole body presents details of gradient cognac colors. The smooth lines are like the aurora floating in the sky, and it is also reminiscent of the dynamics of futuristic works of art. The matte texture of the base creates an interesting visual contrast with the polished metal of the top of the bottle. The material of the wine bottle—titanium metal is produced by 3D printing technology, combined with manual processing, showing the perfect cooperation between technology and craftsman technology. This wine bottle, which combines craftsmanship and technology, was even praised by the designer as “like a high-end dress tailor-made for the wine bottle”.
When designing the limited edition Hennessy XO for Hennessy, Jones saw the bottle as the human body on which the clothes are based. The wine bottle cover is made of golden yellow aluminum metal, like a second skin covering the Hennessy XO wine bottle. The curved folds on its body remind people of the three-dimensional cutting technology of high fashion, which is very fashionable . In addition to fashion, Jones’ inspiration comes from Hennessy’s exquisite winemaking process spanning eight centuries. In the 20th century, in order to protect the fragile wine bottles, workers carefully and properly wrapped each bottle of wine with crepe paper, which shows the preciousness of each bottle of fine wine. This time, the outer shell of the wine bottle is made of aluminum metal, which not only echoes the traditional production of Hennessy The process adds a bit of fashion and modernity to it.
A Hennessy XO Cognac may seem simple, but it has rich connotations behind it. Only after the grapes screened layer by layer are fermented and distilled can they become the “water of life” for blending cognac. At this time, the blender puts the “eaux-de-vie” in the oak box, and waits for time to refine it bit by bit into a mellow and fragrant wine. The oak box can be called the soul essence of cognac. This time Jones specially designed the bottom of the wine bottle as a wavy oak base, which echoes the Hennessy XO limited edition oak box, cleverly metaphors the precious “water of life” aging process, and pays tribute to the wisdom of the ancestors. It can be seen that Jones has put his heart and soul into every detail, adding icing on the cake to the whole design.
In addition to the wine bottle, Jones and Hennessy collaborated to launch the “HNY Low by Kim Jones” limited-edition sneakers, which were designed by LVMH’s Italian shoe factory and inspired by early low-cut basketball shoes. “I wanted it to look classy and stylish and reflect both Cognac’s long heritage and my own design philosophy,” says Jones, so he specifically chose nubucked leather with a cognac tint, a material that changes over time. It can add a retro charm, which coincides with the brand concept.
Cognac and fashion seem to have nothing to do with each other, but when you think about it carefully, the two cross time and space in the production process, just like weaving together, seamlessly integrating the future and inheritance, creating classic works that will last forever.
