Over the centuries, nature has generously gifted mankind with countless rare treasures. The story of Chopard's Insofu series originated from an emerald stone named "Insofu". "Insofu" means "elephant" in the local Zambian language, Pemba, and is taken from its huge shape, like an elephant's trunk. The gem is as majestic as an elephant, containing the earth's thousand-year-old calmness and power. Unlike the crystal of diamonds, emeralds are warm and deep, like a lake under the shade of an ancient tree, revealing vitality in silence.
Presenting life through design
The first chapter of the Insofu series was unveiled last year, and this year Chopard unveiled the final chapter of this wonderful legend, presenting 15 magnificent top jewelry works: five pairs of earrings, five necklaces, three rings, a bracelet and a jewelry watch.
The centerpiece of the collection is an elephant pendant that pays homage to the name Insofu. This iconic piece of jewellery is set with emeralds of various shapes and sizes and embellished with sparkling diamonds, including the ivory. The pendant is suspended from a long necklace embellished with emeralds and diamonds. The elephant's majestic trunk is raised upwards: a symbol of prosperity and good fortune, bringing a beautiful meaning to the entire collection.
The collection also includes elegant short necklaces inspired by the Art Deco era, long necklaces that drape to the waist and exude the bold style of the "Roaring Twenties", bracelets, gorgeous cocktail rings and dazzling earrings. The centerpiece of the set is a short necklace set with beautiful diamonds, with a dazzling square-cut emerald weighing 2.50 carats in the center. It is elegantly matched with a second necklace embellished with pink sapphires and emeralds, the most striking of which is an octagonal emerald weighing 15.53 carats. A long necklace made of emeralds, pearls and diamonds, its charming textures and colors blend harmoniously to create a flowing beauty. Finally, a delicate long necklace with pink pearls adds the finishing touch to this extraordinary jewelry set.
On this ornate beaded bracelet, the Art Deco period’s iconic botanical motif features elegant leaves interwoven with emerald and emerald green tsavorites. This piece brings together different textures and shapes. Smooth, rounded pearls contrast with geometric-cut gemstones. Through the pearls, this elegant design connects the sea with the land, represented by the emerald green leaves, which together represent the symbiotic relationship between water and earth in nature.
Support local communities and conservation projects
Of course, "Insofu" is not just a simple jewelry series, but also a dialogue about life. Through cooperation with Gemfields, the Kagem mine in Zambia, where Insofu emeralds are mined, not only supports local education, medical care, and community development, but also actively participates in wildlife conservation programs. This kindness makes the value of gems transcend the brilliance of materials and brings deeper humanistic implications. Chopard's creative director Caroline Scheufele also understands that the meaning of gems should not be limited to beauty and luxury. She collaborated with the conservation organization Elephant Family on this series. Part of the proceeds from each piece of jewelry in the series will be donated to Elephant Family and its related projects to help solve the problem of coexistence between Asian elephants and local communities.
Elephant Family specializes in working with local conservation experts to address the challenges facing Asia's wildlife and the indigenous communities that coexist with them. As human populations grow and natural habitats decrease, competition between humans and animals for food and space is increasing. Elephant Family's work focuses on reducing conflict between people and elephants, protecting migration corridors, and facilitating community engagement to promote a culture of coexistence. Elephant Family is uniquely positioned to help communities live in harmony with wildlife and ensure that Asia's natural landscapes and biodiversity continue for future generations.
