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Like willow catkins in the wind, each strand of hair holds within it a reflection of our self-awareness and self-confidence. The Dyson Supersonic R hair dryer was created precisely because it understood this subtle blend of everyday life and aesthetics, bringing the exquisite skills of professional hairstylists into ordinary households.
From hair salon to home
As the saying goes, "A skilled craftsman must first have the right tools." The Dyson Supersonic R hair dryer is precisely such a tool. Its design is inspired by the needs of professional hairstylists. Dyson spent five years engaging in in-depth discussions with over a hundred hairstylists worldwide to understand the challenges they face in busy salon environments. Hairstylists typically serve 4 to 16 clients daily, spending an average of 30 to 60 minutes per client, constantly adjusting angles. Prolonged use of traditional hair dryers can easily lead to arm pain and even carpal tunnel syndrome. The Supersonic R, with its unique "r"-shaped curve design, easily conforms to hand movements, allowing users greater flexibility and freedom when styling, as if the tool itself has become an extension of their body.
The Supersonic r is not only stunning in appearance, but its internal technology is also ingeniously crafted. It features a new streamlined heater with ten symmetrical foils that evenly heat the airflow, avoiding the uneven heating common in traditional hair dryers. This design ensures a gentle and stable airflow, drying hair without damaging it, resulting in smoother, shinier hair. Compared to air drying, the Supersonic r significantly improves hair's smoothness and shine, making each strand feel gently cared for. Weighing only 325 grams, the Supersonic r is as light as a feather, yet it packs a powerful punch. Its motor reaches 110,000 revolutions per minute, driving high-speed airflow for a smooth and effortless drying and styling process.
Resonance with the fashion world
Dyson's connection with the fashion world dates back to 2007, when the brand collaborated with Japanese designer Issey Miyake on "The Wind" fashion show, exploring the beauty of the intersection of technology and fashion. In 2016, Dyson officially entered the beauty industry, collaborating with hairstylists and models backstage at fashion weeks to improve the styling experience and hair health. In 2024, the Supersonic R made its debut backstage at fashion shows for Chloe, Stella McCartney, and Issey Miyake, winning unanimous praise from professionals. Now, Dyson's choice to launch this hair dryer during Paris Fashion Week is undoubtedly another tribute to its fashion DNA.
During Paris Fashion Week Fall/Winter 2025, Dyson and Chloe collaborated again, with chief hairstylist Gary Gill using the Supersonic R to style models. Gill recalled his collaboration last year with Chloe's new creative director, Chemena Kamali, where he used the Dyson Pro series to create natural and elegant looks inspired by the natural beauty and resilience of 1970s women. This year, he again used the Supersonic R to create bouncy curls and low ponytails, showcasing effortless natural beauty. This deep collaboration with the fashion world transforms the Supersonic R from a tool into a vehicle for aesthetics and creativity.
