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In the realm of contemporary women's watches, Longines' newly launched PrimaLuna collection has once again become the focus of attention. With an understated yet resolute approach, the brand has breathed new life into this collection, which has symbolized the poetry of the moon since its inception.
The beauty of the arched case reflecting the moon
In terms of design, the new series presents a more refined watch silhouette. The new 34mm case features a slightly domed surface that creates a flow of light and shadow, transforming feminine softness into three-dimensional layers. The crown echoes the inspiration for the series name, with a rounded bubble shape symbolizing the full moon and engraved with crescent arcs, allowing the wearer to feel the moon phase when touched. The dial options are extremely rich, ranging from classic silver sunburst pattern with blue or black Roman numerals, to mother-of-pearl dials set with diamond hour markers, and the most iconic "sky blue" mother-of-pearl version.
This timepiece features a dial adorned with 14 diamonds, evoking a starry sky, while the outer ring is set with 48 sapphires for the first time, showcasing a twilight-like depth through gradient colors. It offers two wearing options: a bracelet and an alligator leather strap. The newly designed half-moon links fit the wrist comfortably while showcasing elegant lines; while the blue, red, or burgundy leather straps offer a more intimate interaction with the skin. Regardless of the choice, the Heart Moon collection strikes a delicate balance between classic and modern, allowing the wearer to effortlessly transition between day and night, occasion and time, expressing their unique elegance.

Dual display of moon phase and date
In terms of performance and craftsmanship, this generation of PrimaLuna also features groundbreaking improvements. For the first time in its series, Longines combines moon phase and date displays, powered by the brand's exclusive L899.5 automatic movement with a silicon hairspring, offering a 72-hour power reserve. This not only means the watch will remain accurate even after several days of disuse, but also demonstrates thoughtful consideration for the pace of modern women's lives. Silicon material offers advantages such as antimagnetism, temperature resistance, and corrosion resistance, allowing the PrimaLuna to maintain excellent stability and longevity despite its slender and elegant form. The watch is water-resistant to 30 meters (3 ATM), sufficient for everyday needs.
It's worth noting that the setting of sapphires and diamonds is not merely a matter of visual aesthetics, but also showcases Longines' exquisite gem-making skills. Each sapphire is carefully selected based on its color and size, and after cutting and polishing, it creates a unique gradient effect, giving each watch a distinctive character. This combination of Swiss watchmaking precision and jewelry artistry elevates the moon phase function to a poetic experience.


In the realm of contemporary women's watches, Longines' newly launched PrimaLuna collection has once again become the focus of attention. With a low-key yet resolute approach, the brand breathes new life into this collection, which has symbolized the poetry of the moon since its inception. The new collection presents a more refined watch silhouette in its domed case design, reminiscent of the beauty of the moon. The new 34mm case, with its slightly domed surface, creates a flowing interplay of light and shadow, transforming feminine softness into three-dimensional layers. The crown echoes the inspiration of the collection's name, with a rounded bubble shape symbolizing the full moon and engraved with a crescent moon arc, allowing the wearer to feel the moon phases when touched. The dial options are extremely rich, ranging from classic silver sunburst with blue or black Roman numerals, to mother-of-pearl dials set with diamond hour markers, and the most iconic "Sky Blue" mother-of-pearl version. This dial is adorned with 14 diamonds depicting a starry sky, while the outer ring is set with 48 sapphires for the first time, showcasing a twilight-like depth through gradient colors. In terms of wearing options, it offers two choices: a bracelet and an alligator leather strap. The newly designed half-moon shaped links fit the wrist comfortably while showcasing elegant lines; while the blue, red, or burgundy leather straps offer a close interaction with the skin. Regardless of the choice, the PrimaLuna series finds a delicate balance between classic and modern, allowing the wearer to freely switch between day and night and occasion, showcasing their own unique elegance. In terms of the dual moon phase and date display performance and craftsmanship, this generation of PrimaLuna also features groundbreaking improvements. For the first time, Longines combines moon phase and date displays in the series, equipped with the brand's exclusive L899.5 automatic movement, featuring a silicon hairspring, showcasing…
