This year, Daniel Lee chose to set up a huge tent in the center of London’s famous Victoria Park to display the new 2024 autumn and winter series he designed for Burberry. This season's theme is inspired by the landscapes and people of Britain and Ireland. He brings nature and cultural landscapes indoors. The show music also incorporates the sounds of nature, such as running water and birdsong, and the air inside the venue seems to be filled with freshness after the rain. The atmosphere allows the audience to immerse themselves in the enjoyment of the singing of birds and the fragrance of flowers outdoors, and feel as carefree as if they are in the British countryside.
British outdoor warmth aesthetics
This season Burberry focuses on comfortable and tactile fabrics such as shearling, braided fringe and fluffy wool, exuding warmth, protection and outdoor elegance. Men's jackets that are extremely warm are undoubtedly the new arrival this season. Among them, military-style jackets are expected to be a must-have item in this autumn and winter. Daniel Lee uses duffle coats, parkas, bomber jackets and other visually significant items to highlight the sense of protection proposed by this season's theme; and uses a large number of neutral and earth tones, such as khaki, fern green, brown and beige. The design not only presents a harmonious atmosphere of harmony between man and nature, but also brings visual comfort to the audience. Another eye-catching feature of this season's men's clothing is the elegant and warm wearing style decorated with headscarf, which reminds people of the former Queen Elizabeth II's gorgeous style when she went on an outing at her "summer residence" Balmoral Castle. .
Elegance injects street color
Since taking over as Burberry designer two seasons ago, Daniel Lee has been injecting many different alternative elements into the brand's iconic trench coat. This season, he continues to inject street color into Burberry's traditional elegant style. He added diversified materials such as leather and artificial fur as embellishments to his men's clothing designs to create a dramatic style. He also boldly added hooded sweatshirts, rivets and bomber jackets to create a stylish street style related to British "football hooligans". element.
For more than half a century, the British have been world-famous for their love of football. Historically, extreme fans have often had physical conflicts outside games and on the streets. This group of notorious "hooligans" were not only passionate about football, but also longed for Burberry, the popular "national brand" like the mainstream British society at that time. However, with limited financial resources, they created many single items with Burberry plaid as the element. Taste. As a result, Burberry's classic designs at that time, such as plaid and knight logos, were almost equated with "football hooligans", causing a huge blow to the brand's image. However, not only has this history not been forgotten, but Daniel Lee has skillfully continued its essence and integrated it with contemporary street culture to present a more elegant look.
With his unique design style and deep understanding and fascination with British culture, Daniel Lee reinterprets the elegant outdoor leisure charm exclusive to men in Burberry's autumn and winter 2024 through an exquisite fusion and tribute to nature, history and fashion.
