Owning a Porsche is the dream of most men. Porsche not only represents the top status of super sports cars in terms of performance, craftsmanship and design, but also a symbol of elegance, luxury and the ultimate lifestyle. Two years ago, John Cappella officially became Porsche Canada's first native-born CEO. In this issue, "Supreme" had the honor to conduct an in-depth interview with Cappella to explore what he sees as the uniqueness of the newly launched all-electric Macan EV, as well as Porsche's policies and concepts on sustainable development and brand experience.
The topic that people are most interested in about Porsche CEOs must be their most commonly used car models, and Cappella also gave the answer generously and directly – The Cayenne Turbo GT. He explained: "First of all, in my role, it is crucial to have rich experience and understanding of various car models. I try to rotate them so that I have a new experience every day, and currently I am driving Cayenne Turbo GT is undoubtedly the top model in the Cayenne series. "Speaking of Porsche, you may immediately think of the most dreamy and classic 911 series. The series is famous for its streamlined body design and unique headlight shapes and other recognizable appearance features. The 911 series is not only unique in design, but its excellent performance also makes it unique in the sports car market. Cappella admitted that he is also one of the fans of 911, "911 is the core of this brand, and my heart has always been closely connected with it. I like driving very much and love it deeply, so the next car I want to own is The model will definitely be 911."
Sustainable design and architectural inspiration
The second generation of Macan EV, the first all-electric SUV launched by Porsche this year, is undoubtedly a rising star in the market. Macan EV is available in two models, including Macan 4 and Macan Turbo. When asked about the characteristics of the Macan EV, Cappella immediately recalled his first experience in Singapore, "When I drove the Macan EV, I felt that it was not just a car, but also improved the driver's experience to a whole new level. "The same level." He continued: "The Macan Turbo has more than 600 horsepower, which is an amazing feat compared to the powerful 911 of the past. It only takes 3.1 seconds to accelerate from 0 to 60 miles per hour, which is almost the same as The 911 GT3 RS is equivalent to 2.7 seconds, which is really amazing. In addition to its sports car performance, it is also a practical four-door car. You can take your friends and family out, and the more spacious interior space allows you to enjoy it. Shopping. At the same time, we have designed a very unique lavender color for Macan 4 and named it Provence. The overall driving feel of Macan EV is very comfortable and very suitable for daily use. "Cappella also pointed out that modern young people are better than others. The age group of the market is more willing to embrace electric vehicles, and the Macan Turbo perfectly meets the environmental protection and performance needs of young people. He even estimates that the launch of the Macan EV will change the rules of the game in the small luxury SUV market, which is really exciting.
In the context of the rise of sustainable development in recent years, Cappella emphasized that Porsche has not only been striving to create cars that take into account both environmental protection and performance, but also that every workplace is full of environmental awareness. "Every little thing in our daily life is important to us, for example we try to reduce waste and avoid using bottled water and similar disposable items. Therefore, we provide all employees with a unique drinking fountain," he said. All cups and utensils are made of glass, trying to reduce the amount of waste." He also said that in terms of building design, whether it is geothermal energy or solar energy, the location and number of windows, or the installation of electric vehicle charging stations, every detail is important. Almost every building has its own dedicated environmental protection projects, all of which can contribute to sustainable development.
When it comes to architectural design, as the first CEO born in Canada, Cappella, in addition to environmental protection concepts, also attaches great importance to integrating local cultural characteristics into Porsche. He said excitedly that Porsche will open the third Porsche Experience Center in North America in Toronto this year, with unique Canadian elements as the design theme. “When you think of Canada, you obviously think of our vast forested landscapes, so the exterior of the experience center will abandon the typical Porsche silver and black tones and instead be made of log materials to create a sense of harmony with nature. A harmonious feeling of oneness.”
Production process at Porsche car manufacturing plant
People-oriented business philosophy
"We hope to build Porsche into a new experiential brand with an open, friendly and relaxed atmosphere." Cappella believes that when people talk about luxury goods, they are discussing not only the product itself, but more about the overall consumption experience. "We hope that whether it is in the store or online, when customers communicate with us, they will feel like they are talking to the same person. This is part of the entire consumer experience." He said: "Driving a 911 may be someone It’s a lifelong dream for individuals. Although they may not be able to actually own a 911, they can definitely realize their dreams in the experience center. This is the wonderful experience and memory that Porsche wants to bring to its customers,” Cappella shared with us. , the experience center will build a driving track of more than two kilometers long, giving fans the opportunity to experience Porsche's power and technology under the guidance of experts. The center also has a comfortable cafe and a virtual reality technology experience area, providing a public space for car fans to communicate with each other. He hopes to use this to connect the brand with the city and consumers, embodying the relationship building and continuation that he values. In this way, the feeling that Porsche brings to the public is no longer an intimidating luxury display center, but one that people can visit at will, and even integrate it into a part of daily leisure.
This idea of putting people first and valuing relationships and connections between people is exactly the humanistic philosophy Cappella embraces at Porsche. Through Cappella’s eyes, we see Porsche’s determination and persistence in constantly pursuing innovation and perfection. With Porsche’s unremitting efforts in sustainable development and brand experience, we look forward to witnessing this legendary brand create more glorious moments in the future.
