The new Dior Addict Lip Glow Oil has been comprehensively upgraded based on its already popular formula. Infused with cherry oil rich in Omega 6 and 9, it provides up to 24 hours of hydration and 8 hours of smoothing and repair. It also continues the brand's signature pH-response technology, allowing everyone to achieve a unique, natural color and mirror-like shine on their lips. In addition to the classic Juicy shine, this year's release introduces two new finishes: Sparkly and Glaze. From a delicate, frosty shimmer to a rich, syrupy, highly saturated color, these effects cater to different moods and styling needs.
Complementing the makeup are three Dior Addict fragrances created by perfumer Francis Kurkdjian: Rosy Glow, Peachy Glow, and Purple Glow. At their core are rose, jasmine, and iris, layered with fruity notes of lychee, peach, and raspberry, transforming classic floral scents into sweet, rounded, and luminous olfactory expressions. The fragrances and lip glosses work in tandem, creating a sensory extension. A light spritz on the neck or wrists instantly brightens the overall look. From the candy-like transparent bottle design to the subtle interplay between color, scent, and shine, everything is exquisitely crafted.
"The Supreme" had the privilege of speaking with Peter Philips, Creative and Image Director of Dior Makeup, and Francis Kurkdjian, to gain a deeper understanding of the stories and philosophies behind their creations.
How did the initial idea for this new Dior Addict line, which includes both fragrance and Lip Glow Oil, come about?
Francis Kurkdjian: Actually, it all started with Peter. Dior Addict Lip Glow Oil had been around for a long time and had been a key product for many years. So I drew inspiration from that world and transformed it into three Dior Addict fragrances. I needed to create fragrances that conveyed a bright sensual allure while embodying the spirit of today's vibrant younger generation.
Peter Philips: Yes, it all really did start with Dior Addict Lip Glow Oil.
About two years before the COVID-19 pandemic, we conceived of an "oil-like" product that served as both lip care and a color-changing product that would adapt to the lips. We were the first brand to develop this type of lip oil, and it shouldn't be mistaken for a lip gloss. The product received a good response after its launch, but that was about it. Until the lockdown, Dior Addict Lip Glow Oil went viral on TikTok, and sales skyrocketed! It sold out in just a few days, and from then on, it began its star journey.
The reason behind the craze is actually quite simple: it's a lip balm without noticeable pigmentation, suitable for use while wearing a mask. It delivers a fresh, natural shine while providing actual conditioning benefits. Overall, it's comfortable, brightening, and a true lip-care treatment. That's exactly what we needed at the time.
How were the three fragrances Rosy Glow, Peachy Glow, and Purple Glow created?
Francis Kurkdjian: When I learned I was to create for the Dior Addict fragrance world, some easily understood English words immediately came to mind, such as "pulp," "juicy," and "yummy." I designed these three fragrances for the younger generation, responding to their preference for simple, slightly "sexy" gourmand scents. But at the same time, I also wanted to guide them to a more sophisticated level, which is the essence of classic Dior perfumes, especially the brand's most precious floral ingredients: Damask rose, Grasse jasmine, and iris. My idea was to "sublimate the sweetness," seeking fruity aspects from these flowers, transforming the lychee notes in rose, the peach notes in jasmine, and the raspberry notes in iris into a sweet sensory experience.
Francis, you mentioned the younger generation's desire for gourmet fragrances. Could you elaborate a bit more on that?
Francis Kurkdjian: Gourmand fragrances have actually been around for about 30 years, so this isn't about chasing a fleeting trend, but about creating this trio at the core of a real, long-standing olfactory phenomenon. Some people believe that sweet fruity scents are not only associated with sexiness, but also symbolize power; gourmand fragrances allow women to "occupy" a space in an extremely feminine way, while simultaneously dominating it.
In my opinion, gourmet fragrances reflect our times and our need for comfort, including the craving for sugar and rich, flavorful foods. Perfume is a mirror reflecting society, a olfactory embodiment of ourselves. It's like those lipsticks that look like candy.
You'd be surprised how much I love candy. People in the office hide it away! When I open a jar, smell the candy, take a deep breath, and swallow, it's like I'm actually eating it. It calms me down, and so does my whole team. After all, this love of sweets affects almost everyone.
These perfumes have color, shine, and a distinct personality, captivating you at first sniff. I'm looking for "simplicity," but in its most beautiful sense. Today's young women are so quick and unrestrained. I love that this generation no longer sees perfume as something sacred and inviolable; it's undramatic and unburdening.
Dior Addict fragrances and makeup already existed; what changes did your creative collaboration bring?
Francis Kurkdjian: Our perspective is completely different from the original one; it's a revival.
Peter Philips: Our style is more fun and less erotic. Women have changed so much.
Francis Kurkdjian: Yes, I understand the origins of Dior Addict, but that's not my primary creative direction, perhaps with the exception of the bold spirit in makeup. In fragrance, I focus more on contemporary women, like the young women in their early twenties in my family who are active on social media and comfortable with fresh, natural sensuality. They value touch and don't take things too seriously. I create these fragrances for them hoping they won't be too serious or bound by fixed narratives, but still high-quality, truly beautiful scents.
What is the aesthetic style of this new Dior Addict?
Peter Philips: A box of colorful macarons.
Francis Kurkdjian: An 18th-century boudoir covered in pink ribbons and soft pastels, very much in the style of Marie Antoinette.
Peter Philips: These references actually reflect the spirit and DNA of Dior.
Within this shared collection, where does Dior position itself as a luxury brand?
Peter Philips: Dior Addict Lip Glow Oil boasts a unique formula and outstanding packaging, guaranteeing both quality and effectiveness. Simply put, it's a product precisely formulated for both lip care and makeup. Like desserts, you might enjoy a chocolate éclair from the supermarket, but if it's made by a top pastry chef, you get more than just better ingredients; you also get beauty, presentation, and a story – it becomes an experience.
Francis Kurkdjian: The same applies to perfumes. Our difference lies in the unique quality of our raw materials and the expertise associated with the art of perfumery, such as sillage and longevity.
Peter Philips: Dior Addict Lip Glow Oil was widely imitated upon its release, but we have a loyal following because its performance, color, and effects are irreplaceable. This new Dior Addict even features a formula with suspended iridescence, a truly remarkable innovation.
Originally a cosmetic term, "Glow" has now become a core concept connecting Dior Addict perfumes and cosmetics. How do you understand this word?
Peter Philips: The word "Glow" originates from the world of makeup. It represents not only the comfort of applying makeup but also the balance between radiance and skincare. But for me, Glow is more of a manifestation of happiness. Being able to use it with confidence without needing to look in a mirror is itself proof of confidence. With just one swipe, you know your face is instantly illuminated by a natural glow, and that sense of certainty is directly reflected in your expression.
Francis Kurkdjian: Do you think perfume can achieve the same effect?
Peter Philips: Absolutely. Every time I wear the perfume you made specifically for me, I know I'm going to receive compliments. It makes me feel proud, confident, and even more radiant. This is exactly my idea of Dior Glow.
Francis Kurkdjian: Yes, Glow is almost a state of mind, or at least an indescribable state. I've also been thinking about how to translate this concept into three Dior Addict fragrances, especially the kind of Glow with a French, Parisian feel. The so-called Parisian Glow is a je-ne-sais-quoi that truly exists, yet is difficult to define. You can feel it, you can see it, but it always seems natural and unpretentious. The charm of Parisian women lies in their understated yet highly individualistic style. They use fashion as a source of inspiration, then add their own unique interpretation.
Peter Philips: Glow is like an aura. It's not something concrete and visible like pigment, but rather a real light, a brightness that radiates outwards.
Francis Kurkdjian: What I'm looking for in fragrances is precisely this sense of light.
