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As a new trend of health and sophistication emerges in the global dining industry, French Bloom from France is quietly reshaping the way people "raise a glass." This premium 0.0% ABV sparkling wine, created by three founders, has not only graced Michelin-starred tables but has also become a favorite among international celebrities and fashionistas, sweeping across more than 60 countries in just four years. This time, *Supreme* magazine invited Maggie Frerejean-Taittinger, one of the co-founders, to discuss how the brand transformed from a market gap observed in daily life into a global leader in non-alcoholic sparkling wine. 
How did you and your co-founders discover the gap in the non-alcoholic sparkling wine market and decide to create French Bloom?
The birth of French Bloom stemmed from three people—Constance, Rodolphe, and myself—who, from completely different stages of their lives, saw the same market gap. At the time, I was pregnant with twins and working for the Michelin Guide, and I deeply felt the lack of a truly premium 0.0% sparkling wine that emphasized "terroir" and could confidently grace the tables of high-end consumers. Meanwhile, Constance, at the pinnacle of the global fashion world, yearned for a drink that was both elegant and modern, while also promoting a healthy balance of mind and body amidst frequent social gatherings. Rodolphe, deeply influenced by the culture of Champagne and Cognac from a young age, understood that creating a truly non-alcoholic sparkling wine required the same rigorous craftsmanship as traditional winemaking.
Our vision is to create a sparkling wine that showcases the depth, beauty, and emotion of wine, the only difference being that it happens to be alcohol-free. At the same time, we uphold our commitment to "all-natural" – organic, no added sugar, no sulfites, and no preservatives. Many people, when unable to drink alcohol, often resort to sugary, chemically-laden, and high-calorie beverages; we want to change that.
What makes the Le Blanc, Le Rosé, and L'Extra Brut series unique in terms of flavor? How would you recommend them to consumers trying non-alcoholic sparkling wine for the first time?
Le Blanc is our classic creation, made from organic Chardonnay grapes. Fresh, bright, and expressive, it boasts aromas of pear, white peach, and citrus blossoms, making it perfect for those new to non-alcoholic wines. Le Rosé presents a balanced and layered aroma, including wild strawberry, white peach, and rose petals, with elegant acidity and minerality, suitable for various occasions and also a celebratory choice. L'Extra Brut is our gourmet-grade Blanc de Blancs, highly precise and dynamic, fully reflecting the terroir of Limoux, with a slightly salty finish. Zero alcohol, zero sugar, and only one calorie per glass, it's ideal for pairing with food.
French Bloom has conquered over 60 countries in less than four years. What is your global expansion strategy? Which market's response has surprised you the most?
Our global expansion is the result of strategic planning and real market demand progressing in tandem. From the brand's inception, we adopted a winery-style strategic positioning, first establishing professional trust with chefs, sommeliers, and the high-end catering industry to ensure French Bloom's foothold in the fine dining sector. This solid foundation has allowed us to expand smoothly through an excellent local team and long-term partnerships.
However, what truly drives our rapid growth is the proactive demand from consumers. The market has clearly demonstrated a strong desire for high-quality, wine-centric, terroir-expressing non-alcoholic sparkling wines. People want to experience the same level of sophistication and emotion as traditional wines, even when they are not drinking alcohol.
The response was particularly enthusiastic in mature Champagne markets such as Canada, the United States, the United Kingdom, Japan, and France. However, the most surprising finding was that our core consumers were not the pregnant women or abstainers we had initially assumed, but rather "flexi-drinkers." These are people who drink wine regularly but choose not to drink on specific occasions, while still wanting to retain the ritual and quality of drinking.
The production process of non-alcoholic sparkling wine is quite complex. What was the most challenging part of creating French Bloom?
Our biggest challenge was actually challenging those deeply ingrained notions. The world of wine is very conservative, especially in France, where the influence of tradition is unfathomable. When you try to do something different, criticism is always inevitable. But we never limit ourselves; we explore the boundaries of winemaking with an open and unconventional attitude, all in order to create new flavors and ways of enjoying wine. It just so happens that our choice this time is non-alcoholic.
How will the collaboration with Moët Hennessy affect the future of French Bloom?
This collaboration will accelerate our progress in innovation, global scale, and long-term brand heritage.
As LVMH's first investment in the non-alcoholic category, this not only strengthens French Bloom's international standing but also enhances the credibility of the entire non-alcoholic boutique wine industry. Our goal is to become the global benchmark for non-alcoholic sparkling wine.
What new products or market plans does French Bloom have coming up? What are the brand's goals for the next five to ten years?
We have completed the acquisition of a 25-hectare vineyard winery in Limoux, one of the historical birthplaces of French sparkling wine. The winery will be fully operational in September 2026, at which point we will have complete creative control from vineyard to bottling. This estate will be the world's first dedicated estate for producing non-alcoholic wines, a significant milestone for French Bloom and the entire industry. We eagerly anticipate welcoming clients and creators to experience our craftsmanship firsthand and explore the limitless future of 0.0% winemaking together.
As a female founder, how do you view the changing role of women in the wine and luxury industry?
Supporting young parents is a core value of French Bloom for us. During the brand's creation, Constance and I welcomed five children. We wanted to demonstrate to the entire team that pursuing professional excellence and balancing family life are not contradictory. I firmly believe that the future of luxury and wine will be defined and shaped by the two key elements of "excellence" and "empathy."
In the process of establishing and developing French Bloom, was there a moment that made you feel particularly accomplished or challenged?
Our biggest challenge is how to make truly complex and profound non-alcoholic sparkling wine.
Many people mistakenly believe that simply removing the alcohol from ready-made wine is sufficient, but this approach is almost guaranteed to fail because the wine's structure will instantly crumble, the aromas will be distorted, and the flavor balance will be completely lost. Therefore, we take a completely different, customized approach: from the very beginning of winemaking, we design the base wine with "non-alcoholic" as the ultimate goal. This includes precisely controlling the harvest time (using early-harvested grapes) and carefully adjusting acidity, aroma, and structure to ensure that even after alcohol removal, the wine retains its rich layers, excellent tension, and balance. This is a completely new and thoughtful winemaking philosophy that neither follows the old nor imitates.
The proudest moment for us is seeing the world open its arms and ready to embrace this new perspective: French Bloom will not only appear in Michelin-starred restaurants, top international hotels, and Coachella music festivals, but will also accompany all F1 podiums for the next decade.
Winning the title of "World's Best Non-Alcoholic Sparkling Wine" for three consecutive years is undoubtedly the strongest affirmation of our years of research and development and exquisite craftsmanship.
What is the most important lesson you learned in the process of starting your own business?
Everything must be rooted in unwavering belief. What I learned from the Michelin Guide is that excellence is not a fleeting moment; it requires consistently high standards. At the same time, you must surround yourself with complementary partners. Because my team is the foundation of everything I've achieved. 
As a new trend of health and sophistication emerges in the global dining industry, French Bloom from France is quietly reshaping the way people "raise a glass." This premium 0.0% ABV sparkling wine, created by three founders, has not only graced Michelin-starred tables but also become a favorite among international celebrities and fashionistas, sweeping across more than 60 countries in just four years. This time, *Supreme* magazine invited Maggie Frerejean-Taittinger, one of the co-founders, to discuss how the brand transformed from a market gap noticed in daily life into a global leader in non-alcoholic sparkling wine. How did you and your co-founders discover the gap in the non-alcoholic sparkling wine market and decide to create French Bloom? French……
